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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Marketing 150
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A Chat with Chris Tragos of Jetpack

socalTECH

We recently ran into Chris Tragos , one of the co-founders of Jetpack (www.jetpack.net), provider of an online ad platform. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

It isn’t open in either its standards or in the way that applications are marketed and distributed. It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. When web browsers (the programs that can read and interpret HTML) were popularized they were “dumb.”

Web 355
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

encouraging an open platform where 3rd parties can make lots of money]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. ask microsoft, aol/time warner & google].

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Cojoin | Data Integration

Tech Zulu Event

Matt Weghorst: Cojoin is a data integration platform. We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. Is it only a web-platform or will there be a mobile-version?

Startup 85
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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

. + web storage, elastic computing) from how you consume the Internet as a user (the front end – HTML). Brands took out advertisements espousing their “AOL Keyword.&#. The initial web HTML / browser experience was very limited. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change.

Web 300