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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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Velocity Interactive Group Adds Partner

socalTECH

Los Angeles-based Velocity Interactive Group, the venture capital firm led by Ross Levinsohn and Jon Miller, said this morning that it has added Mickie Rosen as an investment partner at the company. According to Velocity, Rosen will focus on video, music, social media, publishing, games, and online advertising at the firm.

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Interview with Andy Steuer, Punchcard

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The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. Shortly after that, the CEO of NBCi and myself started a venture fund, invested in a handful of companies, had a couple of good exits, and then I went on to become part of the founding team at ZeroDegrees, the social networking platform focused on the jobs space.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. They were started in affiliation with IdeaLab and were the first-round lead in PayPal. Segment One: Jim’s background and Clearstone’s investment strategy. Segment Two: “Deal of the Week”. Terms not disclosed.

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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

. “Let us come together and celebrate…” The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more. Many also use low-cost social media to promote.