Advertising Idealab Media Web 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
socalTECH
AUGUST 16, 2010
Pasadena-based TweetUp , the Twitter advertising firm owned by Idealab, said today that it has linked its Twitter Client, Twidroyd, to the TweetPhoto media sharing service. Tags: advertising software sharing photo client twidroid tweetphoto tweetup. TweetUp bought Twidroid in July. READ MORE>>.
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socalTECH
APRIL 26, 2010
According to MediaTrust, Bardon Advisors owns more than 1200 web properties, which get a total of 20 million monthly unique visits, and 5 million paid searches per month. Bardon Advisors was founded by Keith Cohn, who was previously President and CEO of Vendare Media, which was backed by Idealab and other venture firms.
Tech Zulu Event
OCTOBER 28, 2011
GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. mt) Media Temple, Inc.
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Analytics also extend to iPhone and web apps using Facebook Connect. Competitors: Google (Invite Media) , MediaMath , X+1. a fbFund winner. Competitors: Omniture , Webtrends.
Tech Zulu Event
OCTOBER 28, 2011
GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. mt) Media Temple, Inc.
Tech Zulu Event
OCTOBER 20, 2011
GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. mt) Media Temple, Inc.
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