socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. Tags: tweetup twitter advertising search idealab business netvibes dictionary. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

Tech Zulu Event

JULY 26, 2010

Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com. Advertisers on TweetUp can bid to have their tweets displayed when users search for keywords, giving them another way to build a following.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Tech Zulu Event

OCTOBER 28, 2011

Mingle is a networking service that uses location to discover and create relevant connections. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. mt) Media Temple, Inc.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Both Sides of the Table

APRIL 15, 2010

Bill Gross is the man responsible for the overwhelming amount of monetization on the web. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising.

Venture Capital 271

Venture Capital Capital Google Platform 271