socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter. Both Ad.ly

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. UberMedia was, until Friday, known as PostUp, and headed by Idealab's Bill Gross. Mixx operates an online site which allows users to find social content.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

MARCH 1, 2012

The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer. We caught up with Andy, whose executive experience ranges from ZeroDegrees, NBC Internet/Xoom.com, Infoseek / Go Network, to CNET and Snap.com, and whose last firm was MerchEngines, which he sold last year, to hear more about his new startup.

Southern California 245

Southern California Idealab Startup Customer 245

Tech Zulu Event

JULY 26, 2010

Tweetup.com - An auction-based advertising system from Internet incubator Idealab, which originally came up with the idea for search advertising in the 1990s when it launched GoTo.com. Advertisers on TweetUp can bid to have their tweets displayed when users search for keywords, giving them another way to build a following.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Both Sides of the Table

APRIL 15, 2010

He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

Tech Zulu Event

OCTOBER 28, 2011

Mingle is a networking service that uses location to discover and create relevant connections. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Idealab continues to explore a range of technology frontiers.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab. and launching at Silicon Beach Fest.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Tech Zulu Event

OCTOBER 20, 2011

Mingle is a networking service that uses location to discover and create relevant connections. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. 9:00 – 10:30pm – cocktail reception and networking. Idealab continues to explore a range of technology frontiers.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

Mingle is a networking service that uses location to discover and create relevant connections. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Idealab continues to explore a range of technology frontiers.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Tech Zulu Event

AUGUST 31, 2011

Friday evening, August 19th, rolled around and Startup Weekend LA was underway with attendees showing up at Coloft in Santa Monica around 6:00 pm and the classic Idealab keg there to quench everyone’s thirst. Also a big thanks to Efren Toscano of TechZulu for streaming and editing the event Sunday evening.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

SoCal Delicious

SEPTEMBER 19, 2012

In total, Demand Media owns 20 media networks in the US alone and is one of the best reasons why Paul Graham believes Hollywood is dead. Bill Gross – Idealab. Since 1996, Gross has been running Idealab. Thanks to our advertisers. There are some people who have entrepreneurship running through their veins.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75