Los Advertising Professionals Mix Mingle Network

SoCal Tech Calendar

Tuesday, October 18, 2016 -- Los Advertising Professionals Mix Mingle Network. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-advertising-professionals-mix-mingle-network-tickets-28066064354. Find partners, meet new people, and do deals.

SVnetwork Launches Brand Advertising Network

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Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month. SVnetwork claims its products help connect consumers to brands, delivering a 100 times higher click rate than banner or display advertising.

Outcast Links With ECOtality On Advertising Network

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Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations.

LA Advertising Professionals

SoCal Tech Calendar

Tuesday, September 20, 2016 -- LA Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/la-advertising-professionals-tickets-27292423373. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals Mix Mingle Network [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St., Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St. LAADPROS

LA Advertising Professionals Mix Mingle Network [ LOS ANGELES ]

Tech.Co

“With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St ”

Los Angeles Advertising Professionals

SoCal Tech Calendar

Monday, August 22, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26470825953. Find partners, meet new people, and do deals.

Los Angeles Advertising Professionals

SoCal Tech Calendar

Tuesday, July 19, 2016 -- Los Angeles Advertising Professionals. Mix, mingle, and network with other advertising professionals. See https://www.eventbrite.com/e/los-angeles-advertising-professionals-tickets-26473289321. Find partners, meet new people, and do deals.

Factual Joins Advertising Privacy Group

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Los Angeles-based Factual has joined a group focused on consumer privacy in mobile advertising, the company said last week. According to Factual, it has joined the Network Advertising Initiative (NAI) , an association dedicated to responsible data collection and its use for digital advertising. Factual, led by Gil Elbaz, offers up a giant database of location data to publishers, advertisers, and others.

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

Maker Studios Signs Big Advertising Deal With Omnicom

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Los Angeles-based Maker Studios , the YouTube network which is in the midst of being acquired by Disney, has just signed a large, eight-figure online advertising deal with Omnicom Media Group , according to AdAge. maker studios omnicom advertising upfront youtube network

Building A Dream Team For Mobile Advertising, with Gradient X

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Michael Lum: Gradient X is looking to build the most advanced, programmatic advertising program for mobile. We know that advertisers are looking to reach mobile users, whether they''re on phone or tablets. We have many years of display advertising experience.

Los Angeles Advertising Professionals [ LOS ANGELES ]

Tech.Co

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Free parking 3 hr validation w/ $10 purchase from the bar with the parking structure on 646 S. Olive St., Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St

UberMedia Launches iOS Advertising Tool

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UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. ubermedia advertising network application developerUberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise.

Leadbolt Launches Mobile Advertising Exchange

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The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms. leadbolt mobile advertising exchange monetization connect Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace.

TubeMogul Adds To Funding For Video Advertising

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Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures. tubemogul venture capital video advertising network content hollywood

ValueClick Launches Political Advertising Product

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Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. valueclick politics advertising presidential elections network

OpenX, YP Team On Display Advertising

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Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. The two said the deal calls for YP to integrate its national sales team with a real time-bidding (RTB) an ad network system. openx display advertising programmatic digital

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H Code Wins Peruvian TV Network

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Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. H Code said it has signed up Peruvian television network Amrica Televisin, and will represent all of that network's digital ad inventory. hcode advertising america hispanic peru americatv peruvian digitalHispanic market, has signed a new publisher, the company said Thursday.

Pathmatics Gets $3M For Advertising Analytics Software

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Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. The company's software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data.

KidZui Launches Advertising Platform

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San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The advertising on KidClicks includes age- and gender-filtered content, must meet editorial standards, and includes ability to link to videos or other websites. kidzui advertising children kids browser software networkThe firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser.

RGM Group Gets $21M For Online Advertising

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Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. group online advertising network publishing venture capital executive

Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices. Tags: demand media advertising food eating advertiser targeting livestrong ehow

Rubicon Project: Q2 Advertising Grows

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Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content

The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why.

Twitter Networks are Different than Social Networks

Both Sides of the Table

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. And as a result Twitter Networks are currently different in my mind than many other social networks.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

Rubicon Project Beats Google In Advertising Reach Report

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Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. Rubicon's advertising network and tools are used by web publishers to optimize the return on their online advertising, by automatically steering ad space to the best ad network for their site. rubicon project advertising network comscore google reach

Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

Specific Media Ties With Advertising Analytics Firm

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Irvine-basd Specific Media , the online advertising network which also owns MySpace, said Monday that it has tied with Nielsen Catalina Solutions , which measures advertising performance. specific media nielsen advertising performanceThe firms said they have launched a new product called Shopper Access, which is aimed at reaching shoppers in the consumer packaged goods category via display and video ads.

MySpace Inks Advertising Deal With Orange

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Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. Tags: myspace orange france telecom advertising

MySpace, Google Renew Search, Advertising Deal

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Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace. The display ad deal includes participation in Google's Display Network and DoubleClick Ad Exchange. myspace google search advertising entertainment display

Local Corporation Debuts New Premium Ad Network

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Irvine-based online local advertising firm Local Corporation said today that it has launched a new, premium ad network it is calling "Fusion by Local". Local said the new ad network would allow brands to target local audiences without having to deal with individual publishers.

Specific Media Adopts Advertising Option Icon

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Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. Tags: specific media internet advertising privacy tracking

Zefr Taps Former Fox Networks Exec As President

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Venice Beach-based Zefr , which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne was previously President of Advertising Sales for Fox Networks Group, where he had been for nearly 21 years, according to Zefr. zefr networks toby byrne advertising executive vice president youtube streaming brand

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