Advertising Information SEM Technology 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. Not necessarily in the shopping mindset.
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.
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Startup Professionals Musings
SEPTEMBER 15, 2013
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Information specialists. Writing specialists.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. It’s worth a quick read. My argument is pretty simple.
Startup Professionals Musings
FEBRUARY 21, 2011
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Information specialists. Writing specialists.
Startup Professionals Musings
JUNE 18, 2012
Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 15, 2011
Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder. Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.
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