Advertising Journal Layoffs Social Media 
TechCrunch LA
OCTOBER 19, 2019
Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.
Both Sides of the Table
NOVEMBER 29, 2009
He had 2 weeks’ cash left in the bank and was facing massive layoffs or potentially bankruptcy. Press doesn’t mean anything other than free advertising. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape.
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