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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. In 2017, TechCrunch reported that Whisper underwent significant layoffs to stave off collapse and put the company on a path to profitability.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. This means identifying initiatives early, communicating openly with your team, and asking for their help on the dilemmas of production cuts and layoffs.

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Save Your Spin for Someone Who Cares

Both Sides of the Table

He had 2 weeks’ cash left in the bank and was facing massive layoffs or potentially bankruptcy. Press doesn’t mean anything other than free advertising. Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape.