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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

1) Mobile web. Mobile app downloads went from 300mm in 2009 to 5 billion in 2010, Android ad impressions up over 2,000% as two examples. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) 2) Advertising in the Facebook ecosystem.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

For Legalzoom, it's a very different model. We believe that we're now one of the largest content creators across any platform on the web, whether you translate that itnto Facebook, YouTube, Google, or mobile devices. Mobile is a big opportunity there, and figuring what the formats are, how to integrate ads. more) READ MORE>>.

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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

Brian Lee – LegalZoom, ShoeDazzle. His first company, LegalZoom was founded with Robert Shapiro, part of the team that successfully exonerated OJ Simpson, instantly giving his company credibility unheard of in the start up community. Thanks to our advertisers. In 2011, Business Insider ranked Legal Zoom No. Got A News Tip?

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In San Diego you have Qualcomm so an entire mobile industry has been spawned. That’s convenience when your VC is hoping to write the next $20 million check.