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Car Town Links With NASCAR

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Car Town , the automotive-themed, Facebook social game developed by Long Beach-based Cie Games , has inked a deal with NASCAR , where NASCAR will launch the NASCAR Pro Championship presented by Sprint, a social gaming event within Car Town. Cie Games develops social games linked with brands and advertisers. READ MORE>>.

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Cie Games Names COO

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Long Beach-based Cie Games , the social games developer behind Car Town for Facebook, said today that it has named Carey D'Souza as its new Chief Operating Officer. D'Souza was most recently at online games maker Nexon America, and also has served at Evoco and Electronic Arts.

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Laserfiche Sues SAP Over Trademark

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Long Beach-based Laserfiche , a developer of enterprise content management products, said Monday afternoon that it has sued SAP America , SAP AG , and SAP Global Marketing over the trademark Run Smarter. SAP is rolling out a "Run Better", "Run Smarter" and "Run Bolder" ad campaign this month in a series of television advertisements.

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AmazonLocal Launches In Los Angeles

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According to AmazonLocal's web site, it now is offering deals in Long Beach, Los Angeles, Inland Empire, and on the Westside/South Bay. AmazonLocal , the daily deals site run by Amazon.com, has quietly launched in the Los Angeles area, as the firm starts a national expansion of its daily deals effort.

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Cie Games Signs Deal With Car and Driver

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Long Beach-based Cie Games , the developer of the branded, social automotive game Car Town for Facebook, said today that it has partnered with Car and Driver , the automotive magazine published by Hearst Magazines.

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PostRelease Becomes SponsoredContent

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Long Beach-based PostRelease , a provider of a product which allows marketers to insert sponsored posts into online forums, said yesterday that it has rebranded itself as SponsoredContent. The firm, which is backed by Signia Ventures, is headed by Justin Choi, who also runs digital marketing firm Cie Studios.

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How Chinese Startup Tradesparq Is Looking To Grow In SoCal

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And, because there are many companies in Long Beach and sourcing operations here, it really made sense to open up operations in Southern California. No knock on China, but with LA having the advertising agency we think we''ll be able to improve on the design side on our site.