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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX, Microsoft In Advertising Technology Deal

socalTECH

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. READ MORE>>.

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OpenX Launches Mobile Ad Product

socalTECH

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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OpenX Partners For Mobile Targeting

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Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Names EMEA Head

socalTECH

Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. Buckman was previously Chief Operating Officer of Tradedoubler, which is in the performance marketing area. OpenX provides online and mobile ad serving and other related software.

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OpenX Adds Japanese Investor

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Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. The company said it now has more than 260 employees.

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