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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Covario Hires Bizdev VP

socalTECH

Johnson has also served at AOL Time Warner, Homebuilder.com, and Trader Advertising Media. Covario develops software used to optimize search advertising, display advertising, and organic search. Tags: semdirector covario advertising executive. FTVentures, and Voyager Capital. READ MORE>>.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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