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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Interview with Tim Cadogan, OpenX

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Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Ten Of The Top Tech Companies For Employees In LA

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popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. OpenX is profitable, and its ad serving software dominant among online publishers.

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Interview with Evan Rifkin, Burstly

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We caught up with founder Evan Rifkin --who previously founded and sold TagWorld/Flux to MTVN in November of 2008--to learn more about the startup. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We let you set up complex rules like that. What is Burstly?

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

How did they end up with such an irreverent site and what was their objective? Should you have 7 people doing your seed round and why Ron Conway is the S&P 500 of Venture Capital (this discussion starts at minute 59). Online travel guide that is served up in-stream with restricted data size in the same was as Twitter. -