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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Interview with Tim Cadogan, OpenX

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Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Rubicon Project Snags OpenX Exec As Product Management VP

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Los Angeles-based Rubicon Project announced on Monday that it has named former OpenX executive Khoi Nguyen as its new Vice President, Product Management For Video. Director of Product Management for Video, OTT, and Mobile at OpenX. Nguyen was most recently GM/Sr.

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Three SoCal Startups That Beat Snapchat To $100M In Revenues

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Venice-based Snapchat might be the darling of the technology startup scene, but there are at least three, privately held startups--and maybe, more--in Southern California who recently passed $100M in revenues, according to a look through recent announcements. READ MORE>>.

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Rubicon's IPO Filing: Who's Next?

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The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

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Gradient X Exits Beta

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Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

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Ad Tech Falls Out Of Favor, Says Report

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Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report. READ MORE>>.

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