When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written.
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