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VideoAmp Gets $15M For TV And Video Tools

socalTECH

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100
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VideoAmp Raises $15M For TV And Video Tools

socalTECH

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100
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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

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Ophir Tanz | GumGum, Images, Ads and More

Tech Zulu Event

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

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Congrats To The Spotlight: LA Tech Fall Presenting Companies at UCLA

Tech Zulu Event

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. Earbits is an online radio platform where artists, labels and concert promoters bid for airtime on a per-song-played basis, and use the exposure to sell their music, event tickets and more.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I live in the city of Santa Monica. In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Let me use LA as an example.