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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

Startup 40
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Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

Startup 40
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Frank Addantes FounderBlog: 4. Build a SWAT team

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

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Frank Addantes FounderBlog: Be Best at Something

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

Startup 40
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Frank Addantes FounderBlog: Tear Down Your Firewalls

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

Startup 40
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Frank Addantes FounderBlog: "Keep it Simple" - My Golden Rule

Frank Addante

► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Where's Jack Bauer?

Startup 40