Advertising SEM SEO Summary 
Both Sides of the Table
JANUARY 19, 2015
Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about? post-script.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery.
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Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
Startup Professionals Musings
FEBRUARY 13, 2010
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Skip the IT consultants and build an entry website yourself to save $50K.
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