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CityGrid Buys Pay-Per-Phone Advertising Technology Firm

socalTECH

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed. READ MORE>>.

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Citysearch Nabs Gorilla Nation's Louvion

socalTECH

West Hollywood-based Citysearch announced today that it has hired on Christophe Louvion--the former CTO of Gorilla Nation Media--as its Chief Technology Officer and Senior Vice President of Core Products. Tags: citysearch christophe louvion gorilla nation executive internet advertising. READ MORE>>.

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Interview with Ted Dhanik, engage:BDR

socalTECH

Ted Dhanik is co-founder and CEO of West Hollywood-based engage: BDR (www.engagebdr.com), which recently just launched an influencer marketing platform aimed at Instagram.users. If you've paid an influencer for 12 hours, 1 hour, three hours, or 24 hours, you need technology to measure that you're getting exactly what you paid for.

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State of Content | Los Angeles

Tech Zulu Event

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

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Female Founders and CEOs | Talia Goldstein of Three Day Rule

Tech Zulu Event

After college I came back to Los Angeles to work in the advertising industry. A few months later we did a party on The London’s rooftop (in West Hollywood) for over 500 people. We got stuck early on with technology and we had to learn from the past to make the process much smoother now. Entertainment. While at E!,