article thumbnail

GameFly Sells Cloud Streaming Tech, Team To Electronic Arts

socalTECH

Los Angeles-based game streaming provider GameFly and Electronic Arts said Tuesday that Electronic Arts has acquired GameFly's cloud-streaming technology, but that GameFly will continue to operate its games-by-mail subscription service. Financial details of the acquisition were not announced. READ MORE>>.

article thumbnail

Magnite Acquires SpotX For $1.17 Billion

socalTECH

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA).

article thumbnail

Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “ We were targeted to a small number of very premier customers. Sales, Sony Music Entertainment, in a statement. .

Tool 315
article thumbnail

FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

The Los Angeles-based company has steadily expanded its retail and lifestyle empire through subscription boxes, video… and even an augmented reality app. For brands, the pitch is a new way to find customers and engage with them. From a newsletter and blog to the subscription box to the launch of live programming last year.

article thumbnail

LA-based Maslo pivots to professional services, launching an AI product for executive coaching

TechCrunch LA

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

Coach 113
article thumbnail

Startup Grind Turns the Tables on Mark Suster

Both Sides of the Table

You worry about all of your staff, you worry about their reputations, you worry about your own reputation, you worry about the people who gave you money, you worry about the customers who entrusted you. Because everyone who said, “I’m going to use Mark’s software…” They made that decision. And that’s the point.

Startup 337