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OpenX Sells Off OpenX Source To Developer

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Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software''s original developers. Financial terms of the sale were not announced. openx source serving software'

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OpenX Names Trio Of New Execs

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Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

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OpenX Names Enterprise GM

socalTECH

Los Angeles-based OpenX. the developer of online ad serving software, said today that it has named Eric Rosenthal as the firm's General Manager of its Enterprise business. Rosenthal was previously at AOL, serving as VP of National Sales. Presidio Ventures and O'Reilly AlphaTech Ventures.

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Sizmek Bolsters Digital Advertising Staff In LA

socalTECH

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. Director of Agency Sales and Account Management at DoubleClick. Meehan was previously.

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Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

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Adform Sets Up Shop In LA

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European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. adform angeles advertising technology platform international europe expansion' based clients access to its programmatic platform. READ MORE>>.

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HomeMe Names Two Executives

socalTECH

Los Angeles-based HomeMe , which develops an app to pre-approve renters for apartments, has named two executives, the company said earlier this week. The company said it has named Raj Chauhan as Chief Revenue Officer and Natalie Cariola as Vice President of Sales.

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