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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company raised around $71.1M The company offers up online pricing of news cars as well as powers affiliate car buying programs. READ MORE>>.

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Zag Links With USAA, Mercedes-Benz On Promotion

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Santa Monica-based Zag.com , the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services.

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Zag Raises Funding

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Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has a funding round of undisclosed size. The firm recently spun out True Car, an automotive pricing information site. READ MORE>>.

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Zag Raises $32.4M

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Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has raised around $32.4M Apparently, the company was a victim of TechCrunch's Arrington's crusade against PR embargoes, and disclosed the funding based on an embargoed draft.

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Current round: $3mm in Series B by betaworks (lead)(largest investor in company), Ron Conway, Danny Rimer, Accelerator Group, Roger Ehrenberg, Howard Lindzon. Discussion: Had a long chat about PicClick , a company founded by Ryan Sit in San Diego. Mobile gifting service. Company still in beta. LibreDigital. MetaMarkets.

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Interview with Todd Jerry, Marmol Radziner

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Many local entrepreneurs might know Todd Jerry , formerly a venture capitalist at Anthem Venture Partners. Todd has a unique view, having worked both on the venture and high technology investing side at Anthem, as well as the architecture and construction industry now. First, explain what your company is all about?

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Interview with Derrick Oien, Intercasting

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We seem to receive lots of pitches from companies looking to attack the mobile market with their mobile software applications, but few who have deployed on-deck with carriers. Derrick Oien: We have a platform we develop, called ANTHEM. But, with Intercasting and our ANTHEM version of MySpace, it's a client integrated into the device.