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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company offers up online pricing of news cars as well as powers affiliate car buying programs. truecar true buying service scott painter' READ MORE>>.

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TrueCar Officially Launches Car Pricing Site

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Santa Monica-based TrueCar has officially launched its new car pricing site today, saying that it is now providing consumers with details on the prices paid for people on cars in their area. The new service is free, and is based on automotive transactions within the last four weeks. READ MORE>>.

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Zag Powers AAA Service

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Santa Monica-based Zag.com , the online car buying software firm headed by Scott Painter, announced this morning that it has inked a deal with the AAA, to power a new service called AAA Automaker. Zag is venture backed by Anthem Venture Partners, USAA, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund. READ MORE>>.

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TrueCar Links Into Auto Websites

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Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, disclosed Wednesday that the firm has inked distribution deals with five automotive websites. According to TrueCar, it will provide its price reports on Pricequotes.com , Carbuyingtips.com , Carzen.com , Carpricesecrets.com , and Cardevotion.com.

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Zag Links With USAA, Mercedes-Benz On Promotion

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Santa Monica-based Zag.com , the online automotive buying firm headed by Scott Painter, announced Thursday that the company has reached an agreement with Mercedes-Benz USA to offer an additional $5000 off pricing of new Mercedes-Benz cars to members of USAA, one of the affinity groups using Zag's auto pricing and purchasing services.

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Zag: 50,000 Cars Sold

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The firm, which develops technology that allows consumers to fully configure and price autos from affinity groups like credit unions, AAAs, and other groups, claimed that the firm has saved its buyers over $83.5M Zag has received funding from USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. READ MORE>>.

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Zag Raises Funding

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Santa Monica-based Zag , which has developed an automobile configuration and buying service for affinity organizations like credit unions and automobile organizations, has a funding round of undisclosed size. The firm recently spun out True Car, an automotive pricing information site. READ MORE>>.

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