This Week in VC with Farb Nivi, Founder of Grockit
Both Sides of the Table
JUNE 3, 2010
Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. Data reports include following sample fields: real-time suggested price for specific unit of ad inventory, ad server data, order insertion data, behavioral targeting data, conversion data, etc. MetaMarkets.
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