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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I like that.

Mobile 282
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Mobile Experience 2.0

SoCal Tech Calendar

Applications (software, Operating Systems), Device Technologies (micro-processors, touch screens, system on chip radios, motion sensors) and Networks (GPRS, CDMA, LTE, WiMAX, WiFI). This forum brings together media companies, application developers, device manufacturers, networking and O.S.

Mobile 100
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Creator…Know Thine Users! | Making Apps the Markets Want

Tech Zulu Event

.: one type of user may only be interested in check-ins, while another may be interested in creating new spots within your application. One for each of the main Hero Screens you have in your application. A Hero Screen is defined as a major application screen, from which additional screens will branch out.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. Their company, my company and countless others espoused cloud-based applications. It is expensive for software companies to build for heterogeneous environments. Enter Apple.

Brentwood 326