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TrueCar Prices IPO

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Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 The pricing was below the company''s earlier, estimated IPO range of $12.00 The company raised around $71.1M The company offers up online pricing of news cars as well as powers affiliate car buying programs. READ MORE>>.

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TrueCar Launches New Pricing Tool

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Santa Monica-based TrueCar.com , the online automotive pricing startup headed up by Scott Painter, said Thursday that it has launched a new tool to help new car buyers. TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. READ MORE>>.

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Zag Spins Out TrueCar

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Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

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Zag Raises Funding

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Apparently, the company was a victim of TechCrunch's Arrington's crusade against PR embargoes, and disclosed the funding based on preliminary discussions with the firm. Zag has previously received funding from Anthem Ventures, Arcturus Capital, Capital One, Capricorn Management, GRP Partners, and the Tech Coast Angels. READ MORE>>.

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Zag Raises $32.4M

socalTECH

Apparently, the company was a victim of TechCrunch's Arrington's crusade against PR embargoes, and disclosed the funding based on an embargoed draft. Zag is venture backed by Anthem Ventures, Arcturus Capital, Capital One, Capricorn Management, GRP Partners, and the Tech Coast Angels, along with USAA. READ MORE>>.

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