Remove with-greathouse-comes-great-responsibility
article thumbnail

How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! According to Michael, "We didn’t sit around for hours brainstorming what might make a great April Fool’s gag; in fact, we didn’t do much planning at all for Geo. Don''t Force It.

Customer 153
article thumbnail

Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Parcours Ninjas Vs. The Austin Police.

Marketing 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

free weekly Infochachkie articles! Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. For instance, a travel site might contain travel tips, along with ads for great deals on vacations.

Customer 164
article thumbnail

Are You an Entrepreneur?

InfoChachkie

free weekly Infochachkie articles! Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed.

article thumbnail

Roping in the Legal Eagles

InfoChachkie

free weekly Infochachkie articles! A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. If you haven’t already subscribed yet, subscribe now for. Substance Over Form.