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How This Startup Kicked Oracle’s A$$

InfoChachkie

A version of this article previously appeared on Forbes. How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. We spent 1.6M

Oracle 229
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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Startups must economically counteract the pervasive drone of large incumbents'' messaging. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin.

Marketing 239
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The Power Of Mouth To Mouth Marketing

InfoChachkie

A version of this article previously appeared on Forbes. Startups must economically counteract the pervasive drone of large incumbents'' messaging. These articles have inspired readers to experiment with their own mouth-to-mouth campaigns, including the one described below by Hubba''s Emma Nemtin.

Marketing 133