Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. Brad Feld, Managing Director, Foundry Group.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

DECEMBER 2, 2009

free weekly Infochachkie articles! Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Customer 164

Customer Custom Advertising SEM 164