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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all.

Marketing 379
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Every business person should count on at least a couple of course corrections before they get it right. It’s never too early to start marketing to define your brand.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. ” Of course not. Now of course there’s a lot more that goes into building a brand like the fact that the founders of Luma have long reputations in our industry and people respect them. Or somebody reading that and thinking “Yeah, I get it. They’re different.

Marketing 389
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

According to a recent article in Entrepreneur , 94% of small and medium businesses (SMBs) now use social media as a marketing tool, and 81% use it to drive growth. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective.

Media 92