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The 12 Laws Of Entrepreneurial Power

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! This might be wise counsel for Jerry Maguire, but it is the exact opposite approach an entrepreneur should take. Given the book''s commercial success, I had high hopes.

Hollywood 227
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

Custom 164
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Are You an Entrepreneur?

InfoChachkie

Hint: He was an entrepreneur. free weekly Infochachkie articles! The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”).

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George Powell – Doing Well By Having Fun

InfoChachkie

A version of this article previously appeared on Forbes. I am always on the lookout for inspiring entrepreneurs who have leveraged their passions into healthy livelihoods as they serve as instructive role models for my UC Santa Barbara entrepreneurial students. George Powell is proof that you can do well by having fun.

Mentor 100
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Parcours Ninjas Vs. The Austin Police.

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Roping in the Legal Eagles

InfoChachkie

free weekly Infochachkie articles! It is surprising how often entrepreneurs forget this simple fact. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Substance Over Form.