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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

A version of this article previously appeared on Forbes. Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. A hybrid of the SaaS model is emerging. Focus on Existing Customers.

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Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?

InfoChachkie

A version of this article previously appeared Forbes. However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

A version of this article previously appeared Forbes. Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Building a SaaS business in Santa Barbara California has many benefits.