Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods.

Technical Review 384

Technical Review SEM SEO Marketing 384

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. If you have amazing products, the marketing of those products is trivial.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

DECEMBER 2, 2009

free weekly Infochachkie articles! No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. Decreasing Your Customer Acquisition Costs.

Customer 164

Customer Custom Advertising SEM 164