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7 Scenarios Where A Business Plan Is Still An Asset

Startup Professionals Musings

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. They cite sources like Profitable Venture Magazine, “ Why Business Plans are a Waste of Time ” and this Forbes article.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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A Perspective On When A Business Plan Adds Value

Startup Professionals Musings

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans are a waste of time. They cite sources like the BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this Forbes article. You’ve built a successful startup before, and plan to use the same investors.

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How Many Entrepreneurs Really Need a Business Plan?

Startup Professionals Musings

They cite sources like a recent BusinessWeek story, “ Real Entrepreneurs Don’t Write Business Plans ” and this NY Times article. Of course there are scenarios where a written business plan is not critical, but I haven’t seen one yet where a well-written 15-page document, or at least a 10-slide pitch, is a negative.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

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Assignmint: Freelance Work Available | Founder Interview, The Future of Journalism & The LA Startup Scene

Tech Zulu Event

Pitching stories and getting your name out to various companies and editors requires a lot of work. TechZulu catches up with the founder of Assignmint, Jeff Koyen, as he talks about Assignmint, freelance, and LA startups. I built the product I wanted, as a writer, editor, and as a publisher.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

Armed with a degree in Marketing and Business from University of Ulster in Northern Ireland and an Operations experience from Ireland, UAE and Egypt , Ciaran Connolly, 36 teamed up with Ernist Turdubaev 33, with a Master of Arts – Retail and Government Sector to launch ProfileTree. What are your backgrounds?