Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
There was a real opportunity for me to arbitrage the last decade and a half of my experience in the Internet, and apply that to a products company, and to get some real competitive advantage. We're able to build out a brand story, which is not possible when you're just dealing with store shelves at Whole Foods.
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