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Can you profit by serving early adapters?

Berkonomics

Email readers, continue here…] First Hyatt Hotels, then Marriott Corporation called me to their respective headquarters to consult with their executives on this subject under a non-disclosure with each. I was not alone among hotel industry executives curious for more information. Our test sites. The real test: The industry trade show.

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It is satisfying, but rarely profitable, serving early adopters.

Berkonomics

Email readers continue here.] Apple, for example, was nowhere near the first to introduce an MP3 handheld music player. Apple learned that their leverage was in the simultaneous creation of an easy-to-use retail music store for seamlessly downloading songs, podcasts and later applications to the device.