Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
We're able to build out a brand story, which is not possible when you're just dealing with store shelves at Whole Foods. We feel we've build, from the ground up, an internet brand. Yes, we have a physical product and a crossover, but it's not just slapping a web site on a consumer products good. Gordon Gould: Yes.
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