Interview with Gordon Gould, SmartyPants Vitamins
socalTECH
MARCH 21, 2011
We're able to build out a brand story, which is not possible when you're just dealing with store shelves at Whole Foods. We feel we've build, from the ground up, an internet brand. All of our competitors are focused on being on shelves, and they don't get the web in any meaningful way.
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