enchantment 
Startup Professionals Musings
JULY 8, 2014
Enchant your customers. According to Guy Kawasaki, enchanted customers elevate your brand, like advocating a good cause. Social media such as Facebook, Twitter, and blogs connect your customers to one another, and you, twenty-four hours a day, seven days a week. Build your business model on systems, not on people.
Tech Zulu Event
DECEMBER 13, 2012
To start, New Media Expo (NMX) is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. Speakers include: Guy Kawasaki (author of Enchantment, co-founder of Alltop, founding partner of Garage Technology Ventures).
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