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Why Most Online Video Companies Will Fail

Both Sides of the Table

FEBRUARY 8, 2015

So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. Usually I tell them to study Upworthy & Buzzfeed. The former thinks it’s all about the content and the latter thinks it’s all about the tech.

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Company Companies Startup Buzzfeed 150
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The Future of Advertising will be Integrated

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. As evidenced by the eye-tracking studies – they will remain in the stream. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. Holy Shiitake ! It has for decades.

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Advertising Media Social Media Screening 352
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