Blogging CIO Entrepreneur Writing 
Both Sides of the Table
APRIL 17, 2012
In his blog he says, “I responded that I thought it was stupid. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. My views are pretty well known. I hate Silicon Whatever.
Startup Professionals Musings
MAY 22, 2010
I hear a lot of entrepreneurs contemplating their great “idea” for several years with little discernable progress, and looking for money to start. Forcing yourself to write down a plan is actually the only way to make sure you actually have a plan. Tags: entrepreneur traction startup investors business. Marty Zwilling.
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