article thumbnail

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

Marketing 102
article thumbnail

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

Marketing 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma’s Productivity Problem: Finding More Blockbuster Drugs

Xconomy

An obvious place to look for help is the venture community—Bruce Booth of Atlas Ventures pointed out in a recent blog that venture capital is doing well, and is positioned to do even better in the future. It is the hope of new blockbuster drugs that keeps government regulators at bay.

Product 40
article thumbnail

Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Get exposure for your expertise.

article thumbnail

7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

With today’s Internet instant access to all the latest reports and white papers of industry experts, there is no excuse for not staying current with outside perspectives, to temper your own views. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.