Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. If you look at the left side of the graphic you’ll see the easy, traditional measurement of followers, RTs, FAVs & replies. Startup Advice'

Marketing 307

Marketing Technical Review Startup Tool 307

InfoChachkie

JULY 23, 2012

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. In 6 months? In 3 months?

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164