Remove class-readers
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Take this test to predict your success:

Berkonomics

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Have you created high barriers to entry? A strategic relationship with one or more of the largest customers?

Custom 156
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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. I have used Guy’s previous book, The Art Of The Start (Art ), in my UC Santa Barbara New Venture Creation class for the past five years. Tricking The Jedi.

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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. These two ads showed how disconnected from their customers these once industry leaders have become.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. People don’t want to speak to customer service reps. Much more data in the full post.

Email 339
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Any SoCal entrepreneur raising early-stage money should put Rincon on their short list.

Guide 293
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. More Feedback, Less Neglect.

News 198
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Are You an Entrepreneur?

InfoChachkie

Excel at classes that interested you and perform poorly in those which did not. If your character cracks under the heat of a startup, your stakeholders will feel cheated, just like the ceramic customers in ancient Greece. If you are unsure, ask others whom you trust to evaluate your responses, including other Uncle Saul readers. _.