Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Blogging 104

Blogging Product Startup Writing 104

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Populate your team.

Blogging 93

Blogging Invest Startup Writing 93

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

JUNE 30, 2014

I can attest from experience that publishing a regular blog to properly showcase your brand value, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Cultivate early customers.

Startup 101

Startup Blogging Writing Google 101