Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. If you do all these things right as a search results advertiser, you will make money from selling your product. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).
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