Remove Blogging Remove Customer Remove Organic Search Remove Writing
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. If you do all these things right as a search results advertiser, you will make money from selling your product. Cost per action (CPA).