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Edmunds said the firm's site had "essentially looked the same" for many years, and CEO Jeremy Anwyl, in his blog, said the change was "a long time coming". Edmunds also said it is testing four different home pages to see which ones are most popular with users, in addition to releasing an iPhone app in coming weeks. READ MORE>>.
If you're a web publisher, or even a brand developing your own outreach to customers through a newsletter or microsite, how do you efficiently gather and curate all of the news and information out there? It's all about what is happening on the realtime web. In the past, companies were just blogging, or just creating content.
Santa Monica-based Edmunds.com , the provider of automotive information, announced Thursday that it has officially relaunched its web site and home page, after a webpage optimization and testing experiment. The revamp had been described as "a long time coming" by CEO Jeremy Anwyl in a blog post in September.
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