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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

Don’t guess, or let your own biases be your guide. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media. Get to know the customer you’re not getting, but should be.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

Don’t guess, or let your own biases be your guide. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. Use social media, search engine optimization, blogging, and mobile media. Get to know the customer you’re not getting, but should be.